Bridal Market is like Fashion Week in that wedding dress designers present their latest collections to bridal salon buyers and members of the press.
These gowns, that you’ll be seeing on wedding websites and blogs over the next week or so, will not be available in your local bridal salon until January/February at the earliest.
Some designers may hold special trunk shows at select salons or their own salon a week to a month after market but that will be for a very limited time and there still may be a long wait for the dress to be delivered.
If there’s a dress that you see in bridal market coverage that you want to try, take the photo to your local salon and see when it will be in the store. If the dress’ delivery date is after your wedding date see if the salon carries a similar design in stock.