First it was J. Crew, then Ann Taylor, White House|Black Market and earlier this year Anthroplogie launched BHLDN, and today Blommingdale's launched The Wedding Shop, featuring fashions for everyone in the wedding, plus fashions for the bridal shower, bachelorette party and rehearsal dinner.
The great thing about off-the-rack wedding dresses is that if you get home or have it shipped and you change your mind you can return it. Remember that you can't return a wedding dress that you buy at a bridal salon.
And for bridesmaids, while I firmly believe that there is no such thing as a bridesmaid dress you can wear again, these bridesmaid dresses are made as party dresses so there is a possibility they can wear them again.
If you do purchase a dress at Bloomingdale's check to see if they have any coupons that will give you a discount or ask if you open a Bloomingdale's credit card if you will you receive 10-20% off your purchase.